When I think about the "sports" beverage Gatorade, those old commercials of Mia Hamm and Michael Jordan sweating colored beads of perspiration are what immediately come to mind. They probably have a lot to do with the success of the drink. But how has a beverage specifically marketed to one group of people remained successful so long? Because Gatorade has fooled people with one of the most simple marketing schemes I have ever seen.
Gatorade releases a new line of drinks as often as a fashion designer. Of course we have our standard line of traditional Gatorade flavors (Cherry, Orange, Lemon-Lime, etc.) that don't taste very different from one another to begin with, but somehow Gatorade has convinced the masses that they should try out the vastly different lines of Gatorade Ice, Gatorade Frost, Gatorade Tiger, Gatorade Rain, Gatorade Fierce, Gatorade AM, and G2. Their current line of beverages (www.gatorade.com) seems to be an attempt to challenge the recent popularity of Vitamin Water. Likewise, Gatorade released Propel when flavored water became a fad.
How Gatorade convinced millions of buyers that there can somehow be hundreds of truly different varieties of sugar water is beyond me, but congratulations on your use of capitalism, guys.
1 comment:
So true. I like your blog.
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